Speaker: Dr Colette Jeffrey

Getting lost in a building has proved fatal for two navigators recently. Most research on ‘waylosing’ builds on studies using virtual environments or rats in mazes. In this talk, Dr Colette Jeffrey will share her ideas on real world indoor navigation, the influence of navigator cognition, four wayfinding strategies that frequently lead to waylosing, and how design and technology can help make buildings more navigable.

About the speaker: Dr Colette Jeffrey is Associate Professor of Wayfinding and Inclusive Design at Birmingham City University. Having written the NHS official guidance on Wayfinding twenty years ago, Colette spent many years designing sign systems, building diagrams, maps and wayfinding strategies for over 60 complex buildings including 30 NHS hospitals, Tower Bridge, Wembley Arena and most recently, two university campuses in London. She was Inclusive Design Director for TfL’s Legible London pedestrian wayfinding system, and she is Director and co-Chair of the Sign Design Society, and a Council member and Associate Fellow of RIN.

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