Tourism Northern Ireland is offering up to £200,000 for technology/tourism partnerships to develop industry exemplars.
Tourism NI believe that building an incredible visitor experience will be essential to Northern Ireland’s success as a world-class tourism destination, and that Augmented Reality (AR) has an innovative part to play in this ambition, as it begins to enhance real-world experiences and help make the visitor’s journey more interactive, meaningful and seamless. In tourism, AR has the power to help visitors with smartphones and other digital devices navigate the destination in any language. It can plug the ‘expectation gap’ at sites of historic or cultural importance, by creating or recreating life via a digital layer over the physical environment. AR can also engage new audiences at tourist attractions via gamification, education and entertainment.
Tourism NI is investing up to £200,000 to encourage tourism-focused innovation in Augmented Reality. They are looking for proposals from technology and tourism stakeholders with innovative digital ideas to develop the use of AR.
They are seeking solutions that will encourage their visitors to find and encounter new experiences while encouraging them to extend the length of their visits and, importantly, spend more while they are there.